When your namesake is a championship bull and the brilliant mind of Arne Backstrom is what brought you into this world, you have a certain reputation to uphold. A personality that is both rowdy and restrained. An understanding that there’s a time to let ‘er rip and a time to get it done. That is the Cochise way, and the only reason we would introduce a new one is if we figured out how to do it better. Put simply, we have. Introducing the new Cochise series that remains whole heartedly true to its roots, with an all-in degree of muscle for the down, and a smooth ‘n steady transition for the hike. It’s stronger. It’s more secure. It’s lighter. But while all the ‘ers’ and ‘mores’ will be instantly noticed by the pros – the patrollers, guides, coaches, and freeride athletes – what will make the third-generation Cochise achieve iconic-status is its unparalleled combination of power and adaptability, whether you get paid to ski or you just ski like it’s your job.