We look at racing through the eyes of our wild-eyed athletes. On the World Cup, a win
is earned by hundredths of a second, but victory is something else entirely. Victory is
speed, gates whipping, hearts pounding and body tucked. Tecnica’s World Cup Racing
line is designed to equip racers so they can focus without distraction on every
adrenaline-fueled moment of their skiing. A great time is not simply ticking on the
stopwatch. The range of emotions nurtured on the race course are a better indicator of
greatness. We want our athletes to put forth all their effort and might because they
enjoy the competition, the experience of racing and the feeling of speed.