Firebird

Own Your Turn.

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Overview

What good is 60-plus-years of Austrian ski racing heritage and engineering if you're not having a good time? The Firebird Race Line is for every hometown hero, ski racing slick, super fast lady shredder and beer league champion who races their friends to the bottom, only to dish out high fives and do it all over again. It’s an attitude. It’s trusting that your skis are the ultimate culmination of tedious engineering, testing and refining from the world’s best racers and designers. But just as importantly, it’s the high felt from laying down turns, collecting rubbernecks from the chair, and sending it full throttle through the finish and straight to après with a smile on your face. It’s about putting the rad back in radius.

A Ski Patroller Gives Back

This is the story of an artist. A ski patroller. A respected leader who champions other women on their paths to leadership. Malia Reeves is part of the Blizzard Tecnica Women2Women program, which works to ensure all women feel welcome—whether they’re just starting out or paving the way.

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