Did you get the memo? Elyse Saugstad, Connery Lundin and Noah Gaffney did, and we think they
understood the assignment. It's about keeping the fun in skiing, not taking yourself too
seriously, and skiing as hard as you can, as often as you can.
Whether you bag 120 days a year in boots or you're a proud weekend warrior, we're all out
there chasing the same thing. It's just skiing.
It's not that serious, and winter's coming. So whip up that Out of Office and PRESS SEND.
You know, like that angry email you wrote to your boss or that late night “you up?” text. Once you Press Send, you’ve got to own it. Just like there’s no going back once you click your poles and drop into that spicy chute, a field of glory pow.
But more than anything, they’re about the feeling. That rush you get from laying down a sick turn, collecting face shots on the deepest day of the year, the YEWS and high fives from the crew after you’ve stomped a line.
It’s about committing to that line – the lifestyle – pinning it to the floor mat from first chair to last call and never looking back.